Building Premium Websites & Custom Web Applications That Help Businesses Grow.
Hey there, I'm John 👋
A Premium Web Developer based in Cebu, Philippines, specializing in high-performance websites, custom booking systems, and modern digital experiences that combine beautiful design with scalable development.
UI/UX Designer • WordPress Developer • React Developer
Professional life
Work Experience
Joined EquiMarketing, a Netherlands-based web design, development, and digital marketing agency specializing in the equestrian industry. After several years growing from a UI/UX Designer into a Web Developer, this opportunity marked the next step in my journey as a Full-Stack Developer allowing me to combine my passion for design with modern software engineering. I build premium websites, custom web applications, WordPress plugins, booking systems, and tailored digital solutions for equestrian businesses. Collaborating with an international team, I help create scalable, high-performance platforms that strengthen clients’ online presence and streamline business operations.
Full-Stack Developer
2026 — Present
- Played a pivotal role in adopting a user-centric approach for product design.
- Worked collaboratively on prototyping for swift iteration and team alignment.
- Specialized in crafting responsive designs with a focus on mobile-first design.
- Experienced in creating wireframes to mockups, transforming ideas into tangible designs.
- Integrated user research for products rooted in real user needs.
- Championed the development of a comprehensive design system for consistency.
- Established clear communication with stakeholders for aligned design goals.
UI/UX Designer
2021 — 2026
Designed visually compelling and conversion-focused email newsletters that enhanced brand engagement and supported sales campaigns. Built responsive email layouts optimized for all devices, ensuring a seamless user experience.
Collaborated on campaign strategies for promotions and product launches, helping improve click-through rates and customer retention through effective email design and layout structure.
Email Newsletter Designer
2023 — 2025
- Managed client hosting solutions to ensure optimal performance and reliability.
- Executed customized WordPress development using PHP and Advanced Custom Fields for tailored solutions.
- Implemented WooCommerce for seamless e-commerce experiences.
- Upheld high standards of quality and adherence to company policies in WordPress development.
Web Designer & Developer
2021 — 2022
- Proficient in WordPress and Elementor for versatile website creation.
- Developed dynamic and responsive websites with expertise in back-end and front-end development.
- Engaged in effective collaboration across organizational levels, leveraging diverse perspectives.
- Implemented custom features using CSS, JavaScript, and JQuery to address client requests and platform limitations.
Web Developer
2021 — 2021
After a background in graphic design, I transitioned into web and front-end development. Proficient in creating user-friendly websites, optimizing performance, and ensuring brand consistency. Collaborated with diverse teams and integrated third-party applications based on client preferences.
Frontend Developer
2018 — 2021
Started with local clients, designing restaurant menus, banners, and logos. Grew into a global designer, serving international clients.