E-commerce
My Plush Nights
An online bedding store with a calm, premium look and a short path from the homepage to the cart.
- Services
- E-commerce design & development
- Year
- [Year launched]
- Platform
- [WordPress, Shopify...]
The brief
My Plush Nights sells bedding: sheets, duvets, comforters and blankets.
Bedding is bought on feel
Bedding is bought on feel, and a screen can’t give you that. Shoppers have to trust the quality from photos alone, and every extra step between the homepage and the cart is another chance for them to leave.
Premium photos, a short path to the cart
The store leads with calm, premium photography and one short promise with a single Shop Now button. First-time buyers see a discount code in a slim bar the moment they land. Big category tiles get people to the right products in one tap, sale banners carry a live countdown, and short promises on quality, freshness and care sit right under the products.
The result
What the new site does from the first visit.
- 4words in the hero promise, with one Shop Now button
- 4categories in big photo tiles: bedding, duvets, comforters and blankets
- 1tap from the homepage to the right category
- 4promises under the products: quality, freshness, satisfaction and care
“This looks like a real brand now. Everything feels clean, cohesive, and premium, exactly what we needed to confidently grow.”
BettyOwner, My Plush NightsWant a site that works like this for your business?